Reform
of stat-owned hotels is the developing tendency of Chinese tourism
and hotel industries and the necessary method to enhance the
operation and management level and international competitive
competence of Chinese hotel industry. MBO is one of the important
methods adopted for Chinese industry structural adjustment and
state-owned assets reconstruction and one of the three policies
of state-out & private-in for Chinese enterprise reorganization,
besides the methods of foreign capital merger and private enterprise's
acquisition of state-owned enterprise. The article will make
study on the reform of state-owned hotels in China from the
viewpoint of MBO.
I. About MBO
Management Buyout or MBO for short, as a form of leverage buyout,
means that the management class of a target company purchases
the stock of a target enterprise by financing and the form of
leverage buyout to acquire the power to control the target enterprise
and transform the corporate ownership structure, control pattern
and corporate asset structure and therefore reorganize its own
company and acquire expected profit. MBO is a fresh merger method
that develops based on the traditional merger theory in 1970s
and emphasizes on the boosting of management value of an enterprise
by human capital.
II. Significance of MBO
on the reform of sate-owned hotels in China
1. Adjust the asset structure of state-owned hotels and optimize
hotel operation and management mechanism
The reform of state-owned hotels under the master plan of the
state aims to adjust the asset structure of state-owned hotels,
reduce the share of state-owned assets among total assets of
the hotel and improve the operation energy of state-owned hotels
by the application of enterprise-oriented reconstruction. The
reduction of the share of state-owned assets means the increase
of non-state assets and the sate-owned assets are transferred
in certain way. For management buyout, the relevant assets of
the state-owned hotel are transferred to the management class
via MBO who has made contribution to the operation and management
of the hotel, which not only realize the transfer of state-owned
assets, optimize the asset structure of the hotel and activate
the hotel operation and management mechanism, but also avoid
big change of the leadership because the state-owned assets
are transferred to the employees of the hotel, which does good
for the stability and development of the hotel.
2. Realize the transfer of state-owned assets and enhance hotel
operation efficiency
With the application of MBO to state-owned hotels, state-owned
assets can be effectively transferred and withdrawn and the
asset structure is therefore optimized. After MBO, hotel management
class can further implement internal reform and element reorganization
and carry out high-profit business. It is possible to make debt
service with normal cash flow and by selling part of assets,
reduce financial cost and the ratio of liability and relieve
burden of the hotel.
3. Promote the innovation of hotel operation and management
and improve the operation and management level
After MBO, hotel is no longer owned alone by the state and other
owners will carry out supervision and lodge higher requirement
on the operation and management of the hotel, which further
bind the behavior of managers and require the management class
to carry out continuous innovation on hotel operation and management
to maintain the market competence and business profit of the
hotel and promote the level of hotel operation and management.
4. Inspire the enthusiasm of employees and pool talents for
hotels
After a state-owned hotel implements MBO, operators and managers
of the hotel will not only own some share of the hotel but also
are closely related with the profit, which greatly inspire their
enthusiasm to carry out operation and management innovation
and expand hotel potential. The hotel has attracted them to
stay there as a host and exert their capability for the realization
of their dream and the development of the hotel.
III. Two Barriers Against
the Implementation of MBO in China
1. Ideological barrier
Quite a few people believe that the implementation of MBO in
state-owned hotels means the loss of state-owned assets and
therefore oppose the reform of state-owned hotels by MBO. Frankly
speaking, in the course of the reform of state-owned enterprises
in China, indeed there exists the matter of the loss of state-owned
assets during the implementation of MBO. However, if you make
an in-dept study, you will find the loss is not caused by MBO
but the unreasonable pricing of state-owned assets during the
implementation of MBO. Therefore, as long as the assets of state-owned
hotels to be transferred can be evaluated and priced reasonably
and correctly, they will withdraw from these hotels after the
implementation of MBO and transform into cash or other tangible
assets with no reduction of state-owned assets in totality and
only the change of form.
2. Legal barrier
Truly, present Chinese legal system on MBO is immature and incomplete
and will block the MBO reform of state-owned hotels. Considering
present laws, codes and regulations in China, it is perfectly
possible and legal for the management class to become the transferee
of the state-owned assets of an enterprise. For example, as
the Article 2 of the Provisional Procedures for the Management
of Enterprises' Property Right Transfer specifies: the procedures
are applicable to the transfer-with-compensation of enterprise'
state-owned property right held by any state-owned assets supervision
and management institution or enterprise to a legal person,
natural person or any other organization home or abroad. The
management class as the natural person is of course in the name
list of such transferees. However, Article 46 of the Regulations
on Stock Issuing and Transaction Management specifies: any individual
should not hold the common stock of more than 5бы of a listed
company issued externally, which evidently disqualify the natural
person as the transferee of a listed company by MBO. Besides
the legal limitation on MBO purchaser, there are limitations
on financing and anti-purchase policies. Therefore, state-owned
hotels expect big difficulty for MBO reform.
IV. Problems for State-owned
Hotels to Implement MBO
1. Assets pricing
The key matter for state-owned hotels to implement MBO is the
evaluation of state-owned assets. Too low evaluation will bring
the loss of state-owned assets, while too high evaluation will
affect the enthusiasm and purchase capability of the management
class. The evaluation of assets of any state-owned hotel involves
a series matters like the original value and the carrying value
of fixed assets, assets, debt, financial claim, liabilities,
intangible and tangible assets and other assets of hotel. Asset
evaluation meets difficulty to make clearance of these relationships.
Simplified operation may cause improper solution of these relationships,
incorrect asset evaluation and other new matters. Therefore,
we should comprehensively consider the interests of relevant
entities like the state and individual, especially guarantee
the efficient protection of state-owned assets and carry out
just and scientific evaluation and pricing for state-owned assets
of the hotel to lay a solid foundation for the success of MBO
reform.
2. Capital support
Though the management class is the purchaser when the state-owned
hotel implements MBO, they are likely not to afford to buy it.
That is to say, the hotel management class can only buy state-owned
assets by financing. However, at present, there is little financing
tool and narrow financing channel in domestic capital market
and it is difficult for the management class to gather the huge
capital as needed. Thus, how to provide capital support for
the management class is a specific and important matter to be
solved to guarantee the successful implementation of MBO.
3. Information asymmetry
The hotel management class, as the purchaser during the implementation
of MBO, is familiar with the operation and finance of the hotel
and is possible to obtain profit illegally in practice by making
use of information asymmetry arising out of common matters existing
in Chinese state-owned enterprises like poor supervision and
owner omission. Information asymmetry between the hotel management
class and the government scares governments to decide a MBO
reform and makes them afraid of any possible loss of state-owned
assets.
4. Lack of professionals
MBO is fresh to hotel management class and expects no comprehensive
professional talents. Governments are lack of experience in
this field and it is also fresh for them to implement the MBO
reform in state-owned hotels. Perhaps, they may seek for assistance
from MBO agencies. However, since that MBO has just a short
history in China and is still in the experiment and exploration
stage, MBO agencies also lack of experienced and enough professionals.
Especially for the hotel industry, they have little practice
experience and can not meet the demand of state-owned hotels
on the implementation of MBO.
V. Policies for State-owned
Hotels to Implement MBO
1.
Establish reasonable hotel asset purchasing price assessment
system
Governments are concerned about the matter of any possible loss
of state-owned assets during the implementation of MBO in a
hotel, while the hotel management class may have their zest
and purchase capability influenced by the purchase price of
hotel assets and the asset value. Therefore, it is necessary
to establish a reasonable and just purchase rice assessment
system, which is the basic task for state-owned hotels to implement
MBO reform and the focus to standardize the purchase of the
management class. Too low pricing will cause the loss of state-owned
assets and impair the interest of the state. Thus, it is required
to establish the reasonable and just price assessment system
for MBO. For example, a professional asset assessment team may
be set up to assess comprehensively the asset status, financial
status and business potential of the hotel, compare the profitability
of the hotel and fix the price according to its potential and
competence. In the meantime, it shall consider comprehensively
the reasonable compensation for the management class, acknowledge
the value of human capital of the hotel management class and
materialize the principle of distribution based on elements.
It is not allowed to make evaluation according to the net assets
of the hotel and adopt the system that the price of state-owned
assets should not be lower than that of net assets, which will
tempt the management class to decrease profit fictitiously and
reduce ledger net assets. Thus, the pricing of hotel's state-owned
assets should allow the comprehensive consideration of various
factors but the copy of the system.
2. Set up and upgrade the financial support and
service system
The hotel industry is an asset-intensive industry and the implementation
of MBO in state-owned hotels needs abundant purchasing capital.
To hotel management class, it is difficult for them to collect
enough capital to purchase the state-owned assets of a hotel.
Therefore, it is fairly important to set up and upgrade the
financial support and service system for state-owned hotels
to implement MBO. Governments may open the loan policy to the
management class and offer reasonable preferential items on
loan application, loan amount and repayment term with the guarantee
that the loan should be applied in the purchase. Also, a MBO
foundation may be developed to supply purchasing capital to
the management class by means of fund. Under the circumstances
of China's entry to WTO, the entry of foreign MBO fund may also
be permitted to enrich the source of purchase capital of the
management class and provide capital guarantee for state-owned
hotels to implement MBO. Trust is another method that is operational,
safe and legal. In a word, for the success of the implementation
of MBO, financial system reform and innovation are required
to promote the development of financial market, develop more
types of financial tools and expand the financing channel for
hotel management class.
3. Train positively professional talents to implement
MBO
MBO provides a brand-new concept and method for the reform of
Chinese state-owned hotels but lacks relevant professionals
and practice experience due to its short history in China, which
means a big challenge for MBO reform of state-owned hotels.
In the course of the implement of MBO, state-owned hotels can
develop and introduce talents. In one hand, talents can be selected
from hotels and receive relevant trainings on MBO; in the other
hand, professionals can be introduced in from MBO agencies to
speed the implementation of the talent program. However, due
to the particularity of the hotel industry, talents from the
agencies may lack of knowledge on this point and are difficult
to undertake hotel MBO singly. Therefore, it is necessary to
combine them with hotel professionals and absorb practice experience
on talent introduction and expertise of hotel employees to cultivate
MBO professionals needed by hotel reform, which shall provide
talent support for MBO reform, speed up hotel reform and cut
process cost.